Effective date: 7 August 2026.
This page explains what Hello Formby stores on your device and why.
Essential
- Login cookie — set only if you sign in (site editor or trader accounts). Expires after 7 days.
- hf-consent — remembers your cookie choice so we don't ask on every visit. Stored in your browser's local storage until you clear it.
Analytics (only with your consent)
If you choose "Accept analytics", we load Google Analytics 4, which sets cookies beginning with _ga to help us understand which pages people read. Google acts as our processor; data may be processed on Google servers outside the UK/EU under their standard safeguards. If you choose "Essential only", nothing is loaded from Google and no analytics cookies are set.
Changing your mind
Use "Cookie choices" in the footer at any time to reopen the consent banner and change your selection. Withdrawing consent stops analytics immediately; already-set Google cookies can be removed via your browser settings.